2018 Chick-fil-A Peach Bowl Internship Program:Digital Media & Marketing Internship
Chick-fil-A Peach Bowl
February 12, 2018
Seasonal - Internship
Operations, Operations - Marketing/Promotions
The Chick-fil-A Peach Bowl is seeking candidates to fill its Digital Media & Marketing internship position for the 2018-2019 college football season.
The internship program period begins June 18, 2018 and concludes February 15, 2019. Each position pays a stipend of $1,800.00 per month. Please note that housing is not provided by the Chick-fil-A Peach Bowl.
This year’s internship class will help plan and execute the Chick-fil-A Kickoff Game featuring the University of Washington vs. Auburn University. Interns will also play a vital role in the planning and execution of the Chick-fil-A Peach Bowl.
Interns will also assist with other Chick-fil-A Peach Bowl events and initiatives during their term. Interns are assigned to a specific concentration area but are expected to provide support to all areas of the company’s business in a direct, supporting or administrative role.
Qualified applicants should be team first, sports-minded, self-motivators who are willing to accept the long hours and hard work required to succeed in the sports industry. Additionally, qualified applicants should be committed to pursuing a career in the business of athletics.
APPLICANT GUIDELINES Interested candidates can apply by submitting their cover letter, resume and contact information for three references to email@example.com. Candidates applying for the Digital Media/Marketing role should include work samples in addition to a cover letter, resume and contact information for three references. Recommended examples include URLs for online work, digital portfolios or similar relevant examples of experience Candidate cover letters should fully respond to the following questions/requests:
Please clearly indicate which concentration area you are interested in obtaining.
Please indicate if you will have any academic obligations (classes, projects, etc.) during the internship period of June 18, 2018 through February 15, 2019.
How does your prior work experience and skill set specifically make you the ideal candidate for an internship with the Chick-fil-A Peach Bowl? All required documents must be received by March 8, 2018. Applicant submissions without all of the required documentation will not be considered for the program. Applicant submissions not received by March 8, 2018 will not be considered for the program.
The cover letter, resume, contact information for references, and all other application materials should be in ONE file. Candidates should not contact the Chick-fil-A Peach Bowl office for initial status updates.
Candidate evaluation consists of a resume evaluation period, teleconference interview period and a final in-person interview period. Final selection of candidates is targeted for April 16, 2018. Please note that the final selection date could be extended as evaluations are conducted. PRIMARY POSITION ROLE:
I. Social Media
Daily monitoring of all social properties. Write and edit content including copy, photos and graphics. Regularly use Adobe Creative Cloud to create graphics. Weekly tracking of analytics. Plan and implement social media efforts. Scheduled benchmarking of trends inside and outside of the Bowl industry. Build and maintain content calendar.
Content writing and editing Content updating Facilitation of staff update requests Statistical tracking
Create and manage content and publication of “This Week from the Chick-fil-A Peach Bowl”. Assist in implementation of the Bowl’s annual marketing and communications plan. Assist in production, shooting and release of video segments. Assist in various aspects of Bowl signage plan as required. Coordinate and execute Hotel FanFest event during Bowl Week. Assist in E-mail marketing efforts.
IV. Dodd Trophy
Create Preseason, Midseason and Final Watch List based on specific Dodd Trophy filters. Prepare weekly comparisons of coaches for Coach of the Week. Monitor, create content, track analytics, keep calendar and post for social media accounts.
Scheduling of marketing/communication meetings. Assist Bowl staff and fellow interns as required. Assist with research projects as needed. Assist with ticket sales calls as needed. Assist with mailings. Additional duties as assigned.
*Responsibilities are subject to change
STAFF SUPERVISION: Chief Operating Officer, Director of Integrated Marketing and the Marketing and Digital Manager
Must be able to commit to working a minimum of 40 hours per week at the Chick-fil-A Peach Bowl office in Atlanta, GA. Interns are expected to work from the Bowl offices Monday through Friday, working from remote locations is not an option of the program. Work will be required after normal business hours, on holidays and weekends.
Should possess or be working towards an undergraduate degree. A post graduate/master’s degree in an applicable field (Sport Management, Sport Administration, Marketing, Communications, MBA, etc.) is not required but highly preferred.
Must be able to handle pressure and take initiative.
Must have high attention to detail, and the ability to organize and complete a diverse set of tasks in a timely manner.
Strong verbal and written communication skills.
Strong working knowledge of Microsoft Office and other applicable computer programs.
PREFERENCES FOR AN IDEAL CANDIDATE:
Previous experience running/assisting with organization’s social media accounts
Experience creating, managing and/or adhering to a content calendar
Exceptionally strong attention to detail
Interest in trends across the digital landscape
Working knowledge of Adobe Creative Cloud (preferred but not mandatory)
Writing experience (preferred but not mandatory)
Display a willingness to learn and complete tasks regardless of their nature
Working knowledge of college football and the College Football Playoff
Peach Bowl, Inc. operates the Chick-fil-A Peach Bowl, the ninth-oldest bowl game in the country and one of New Year’s Six Bowls selected to host the College Football Playoff. In 2014-15, the Chick-fil-A Peach Bowl hosted top nationally ranked teams as assigned by the College Football Playoff Selection Committee. In 2016, the Bowl hosted its first College Football Playoff Semifinal (#1 Alabama vs. #4 Washington). The Bowl has earned a reputation as one of the most competitive bowls in the country, with 53 percent (26 of 49) of its games being decided by a touchdown or less. Peach Bowl, Inc. has disbursed $161 million in team payouts over its 49-year history and has increased team payout every year since 1996. The Bowl also leads all other bowl game organizations in charitable and scholarship contributions, giving more than $21 million to organizations in need since 2002. Peach Bowl, Inc. also owns and manages the Chick-fil-A Kickoff Game, the Chick-fil-A Peach Bowl Challenge charity golf tournament and The Dodd Trophy national coach of the year award. For more information, visit Chick-fil-APeachBowl.com or follow us on Twitter at @CFAPeachBowl and find us on Facebook at Facebook.com/ChickfilAPeachBowl.