The Director of Sales and Marketing is responsible for developing, implementing and monitoring events, support promoters with marketing, budgets, event brand development and positioning, as well as designing and implementing creative collateral to promote the revenue generating areas of BBVA Stadium.
The individual will manage, supervise and coordinate all the activities of the Sales & Marketing Department to reach budget goals and generate revenue. The Director of Sales and Marketing will implement marketing plans, manage event advertising budgets and promotions and ensure successful sales and group sales campaigns for events. He/she is responsible for maintaining relationships with media partners and ensuring fulfillment of event contracts while assisting with the media buying and billing process. He/she is responsible for public relations, promotions and publicity for BBVA Stadium and the non-Dynamo events including concerts, sporting events, conventions and tradeshows within the facility, while developing creative marketing campaigns that promote public/community awareness. He/she must be able to work a flexible schedule, including early mornings, days, evenings, holidays, and extended (long) workdays for an extended number of days as needed.
The Director of Sales and Marketing will act as a leader and mentor for the Stadium sales staff. The Director of Sales and Marketing will also take a very active role in the communication and support efforts for other departments. This position will report to the Senior Vice President/General Manager of BBVA Stadium
•Identify Booking and Programming opportunities at BBVA Stadium •Sales and Booking of Stadium Events •Promote, market and sell private event spaces within BBVA Stadium •Membership in all event producing (e.g. MPI, IAVM, GHP, etc.) •Responsible for the development, implementation Stadium marketing plan and ensuring it is in line with goals and objectives of the Forever Orange CMO. •Responsible for management of all Public Relations efforts such as media releases, story pitches, media drops, interviews, social media, etc. •Actively pursue, develop, and grow relationships in the community with businesses, non-profit organizations, stakeholders in order to foster new event activity for the Stadium •Manage the BBVA Stadium marketing operating budget •Set and manage the attainment of departmental goals and objectives •Assist in developing marketing plans for events being promoted at the Stadium in conjunction with a promoter or on behalf of the stadium •Ensure online and social media compliance •Manage day-to-day promotions and event activities •Manage social media platforms and website for the facility with a focus on increased reach and engagement •Coordinate BBVA Stadium internet and database marketing programs and initiatives •Provide marketing support for concerts, family shows, sporting events, conventions and tradeshows and miscellaneous events for the stadium •Remain current on national trends in the industry and local market changes to best serve the facility •Responsible for the coordination of marketing between show promoters/producers, artist management and local media •Responsible for the creation of new, unbudgeted revenue-generating marketing programs •Prepare marketing activity reports and present to GM and client •Other duties as required
SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY:
The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities.
•Ability to read, listen and communicate effectively in English, both verbally and in writing. •Ability to work independently and complete duties and projects with minimal direct supervision. •Strong organizational skills with attention to detail. •Excellent interpersonal skills •Ability to work under above-average pressure in meeting urgent deadlines. •Ability to work flexible hours including nights, weekends and selected holidays, as well as limited travel when required
Education and Experience: •Bachelor’s Degree from an accredited college or university with major coursework in marketing, communications or sports/business management •Minimum of 5 years’ experience in sales and/or marketing, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility •Knowledge of marketing and advertising/sponsorship program development •Knowledge of Public Relations •Knowledge of federal, state and local regulations •Fluency in Spanish is preferred •Knowledge of interactive media (including but not limited to website maintenance, online advertising and email marketing) •Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, Power Point and Internet software •Familiarity with publishing software such as Microsoft Publisher, Illustrator and Adobe Photoshop •Knowledge of media buying and promotions
Note: This position is full-time with compensation consisting of a salary plus bonus potential.
Regular attendance in conformance with the standards, which may be established by the company from time to time, is essential to the successful performance of this position. Employees with irregular attendance will be subject to disciplinary action, up to and including termination of employment.
Due to the cyclical nature of the entertainment industry, employees may be required to work varying schedules to reflect the business needs of the team or facility.
Upon employment, all employees are required to fully comply with company rules and regulations. Employees who violate these rules and regulations will be subject to disciplinary action, up to and including termination of employment.
All employees are subject to a drug test prior to employment.
About BBVA Stadium
BBVA Stadium is a state-of-the-art, open-air stadium designed to host Houston Dynamo matches, Houston Dash matches and Texas Southern University football games as well as additional professional, collegiate and community sporting events, concerts, exhibitions, conventions and special events. Opened on May 12, 2012, the 340,000-square foot, 22,000-seat stadium is the first soccer-specific stadium in Major League Soccer located in a city’s downtown district. With its downtown location, the stadium is a part of a true ‘Stadium District,’ which includes Minute Maid Park and the Toyota Center, as well as the George R. Brown Convention Center, Discovery Green, Warehouse Live and House of Blues.