GVSU Athletics is seeking a self-motivated, highly energetic and goal oriented individual to proactively grow revenue within our ticketed sports programs and increase attendance. The position is responsible for devising and executing strategies to drive ticket sales and attendance. Associate A.D. for Revenue & Fan Development will report to the Deputy A.D. and will be responsible for leading outbound ticket sales.
Responsible for all ticket sales revenue which includes: Football season tickets, single game, group sales and ticket sales initiatives Ability to effectively develop, implement and execute sales plans, including elevated experiences and season tickets. Meet and exceed sales and retention goals. Develop new business for GVSU through prospecting new fans, generating referrals and leads, cold calling, and face to face appointments. Lead by example and conduct daily sales calls. Development and management of a group ticket & season ticket sales staff. Monitor volume of outbound phone calls and appointments to ensure results are achieved. Maintain accurate database records (through the use of Salesforce CRM). Responsible for on-going sales training and daily oversight of strategies and techniques. Oversee digital marketing office. Increase reach to prospective customers. Collaborate with and work in conjunction with other office of the department (Marketing, Operations, Partnerships, etc.) to create, develop, and implement renewal and sales campaigns for season tickets, mini-packs, and group tickets. Work hand in hand with Marketing, Operations, Digital Marketing and Partnerships to ensure all ticketing initiatives are properly executed. Building relationships and trust with season ticket holders, donors, and returning customers through open and interactive communication. Manage game day service and sales initiatives at home athletics events. Deliver first-class customer service to all fans, investors, and constituents of GVSU Athletics.
Required Qualifications • Bachelor’s Degree • 2 years or more ticket sales experience • Supervisory experience • Ability to prioritize tasks, handle multiple demands efficiently, successfully work in a fast-paced environment • Excellent verbal and written communication skills, attention to detail, and leadership abilities • Night and weekend availability
Preferred Qualifications • Master’s Degree • 5 years or more ticket sales experience
Grand Valley State University is an NCAA Division II institution that values inclusiveness in all aspects of university business. We are located in Allendale, MI, just 12 miles outside of Grand Rapids, the second largest city in Michigan. Our student population averages 25,000. Laker Athletics has placed first or second in the NACDA/Learfield Sports Academy's Directors' Cup for the past 18 years. We compete in the Great Lakes Intercollegiate Athletic Conference, where we have captured the conference all-sport cup (President's Cup), for the past 20 consecutive years. For more information about GVSU, please see our website at: www.gvsulakers.com or www.gvsu.edu or www.gvsu.edu/sportsfacilities.