Position Purpose: Serving as a member of the Association’s executive management team, the Chief Business Development Officer provides strategic direction for the organization by working with executive management as well as the Board of Directors to establish long-range goals, strategies, plans and policies. The Chief Business Development Officer creates and fosters a culture that reinforces the Association’s mission statement, core values and strategic priorities.
Reports to: Chief Executive Officer
Direct Reports: Director, Marketing & Creative Services Director, Communications & Guest Experience Director, Exhibits & Education Director, Entertainment Director, Event Sales & Services Tandem Partnerships, Sponsorship & Event Sales Agency
Essential Functions: Participate in creating the vision and strategy for the organization’s Marketing & Creative Services, Communications & Community Relations,
Exhibits & Education, Entertainment, Event Sales & Services and Sponsorships as well as ensuring implementation of these visions and strategies
Develop annual work plans and department goals as well as monitor progress and ensure accountability for achievement
Provide ethical executive leadership and counsel to Business Development Department Directors; set performance goals and provide timely as well as accurate performance feedback
Actively lead the financial oversight of the Business Development functions including the annual budget process, monthly variance review and ensuring that the annual budget and financial goals are met
Establish and monitor proper operational and financial controls to ensure operating efficiency and financial strength
Initiate development, communication and implementation of effective growth strategies and processes
Continuously measure and improve operating processes and procedures
Provide timely, accurate and complete reports to executive management and the Board of Directors on progress toward achieving the goals of the organization
Create an annual marketing, communication, educational programing, year-round events and entertainment plan in tandem with the organization’s annual budget planning process
Provide strategic guidance for the development of new self-produced events, feature exhibits, entertainment and educational programs
Provide strategic guidance for development of the Fair’s theme and ensure its execution
Ensure the organization maintains a high level of focus on Guest Experience and Community Relations
Ensure maximum responsible utilization of the facility year-round
Support development to ensure continuous growth of employee skills and contributions to the organization
Identify ongoing opportunities to mentor and grow all areas of management to include Directors and Supervisors. Participate in work group department meetings, provide mentorship to all levels of staff and be visible as well as accessible to management and staff
Support the efforts of both the Centennial Farm Foundation and Heroes Hall Veterans Foundation
Secondary Functions: Serve as an advisor to the CEO on organization-wide policy issues
Make recommendations to executive management and Board of Directors concerning initiatives and strategies relating to marketing/creative services, communications and community relations, exhibits and education, sponsorship, year-round events, entertainment (both contracted as well as community-based), attraction programming, community liaison efforts, the annual operating budget and contracts
Lead a collaborative effort to develop the creative strategy for the organization’s self-produced events, Centennial Farm and Heroes Hall
Ensure all marketing, communications, public relations, educational programs, entertainment and community outreach efforts are consistent with the OCFEC brand, mission statement and core values
Leadership Profile: An innovator who inspires others at all levels of the organization as well as partners and stakeholders to achieve excellent performance
Fully understands the organization’s purpose and why it exists One who embraces the need for continual evaluation of organizational processes and willingly supports making appropriate process improvement
A good listener who leads with integrity, by positive example and exhibits fairness as well as respect toward others
One who instills trust and confidence with others and values the importance of supporting others in their organizational endeavors
An engaged leader who understands the passion that drives the organization as well as its stakeholders and community
Excellent public speaking and presentation skills to address groups of all sizes and makeups
A cross-functional collaborator with excellent people skills who has the ability and capabilities to develop and foster shared vision with all
Be able to assess and evaluate a situation as well as take appropriate action in order to ensure it supports the mission of the organization
Values transparency, honesty, openness and inclusiveness
Willingly seeks out new programs and opportunities that reflect the lifestyle interests of customers to make sure programming is relevant and takes advantage of trends and cultural changes
One who strives to be better through professional development and encourages others to develop professionally
Demonstrates the ability to develop and foster a cross-functional work relationship between direct-report departments and other departments within the organization
A mentor who puts the needs of the team and organization before their own
Bachelor’s degree in business, marketing or related field, or equivalent education and experience
10+ years of general management experience, seven years of which must be in a senior managerial capacity
Proven leadership skills with the ability to inspire and motivate others to achieve
Background must include a strong emphasis in marketing, communications, public relations, community outreach, year-round events or other creative fields as well as a meaningful understanding of programming relating to education, exhibits, entertainment and attractions
Excellent written and verbal communication skills
Strong organization and customer service skills
Excellent negotiating skills
Outstanding decision-making abilities using sound judgment
Understanding the importance of transparency and being a good steward of a valuable community asset
Working knowledge of MS Office programs including Word, PowerPoint, Excel and Outlook
Ability to work outside the normal business day/week as demanded by events, programs and the needs of the organization
Some travel may be required for research, business development, professional development and sales
Will be required to perform other duties as directed, requested or assigned by the Chief Executive Officer
Additional Salary Information: Excellent Benefits Package Including:
Public Employees Retirement System (PERS) Annual leave
Health plan, Dental plan, Vision plan, Life insurance, Holidays, Deferred compensation plan, Long-term disability, Group legal
About OC Fair & Event Center
The OC Fair & Event Center (the 32nd District Agricultural Association) is a 150-acre multi-use property owned and operated by the State of California through the Department of Agriculture, Division of Fairs & Expositions. It is used throughout the year for both public and private events, and educational and community activities. The OC Fair & Event Center hosts over 150 events throughout the year and self-produces the annual OC Fair and Imaginology events, in addition to managing the Pacific Amphitheatre, an 8,200-seat outdoor amphitheater.
The OC Fair & Event Center features 157,000 square feet of unique event space including 17 exhibit buildings, meeting rooms and outdoor spaces – all available for rent throughout the year.
The property includes Centennial Farm, a three-acre working farm which educates the public, including over 100,000 school children through field trips, on the importance of agriculture in our daily lives. Centennial Farm features farm animals, California specialty crops and the Table of Dignity memorial honoring the work of Orange County agricultural workers.
Heroes Hall, located at the OC Fair & Event Center, is a permanent museum honoring the legac...y of veterans through rotating exhibitions, performances and educational programs. It features a restored two-story World War II-era barracks building and an impressive Medal of Honor Courtyard honoring those who serve our nation.
The OC Fair & Event Center is home to the annual OC Fair, one of the most anticipated community events in Orange County. The OC Fair is a 23-day event held over a period of 31 days during July and August, and is open Wednesday through Friday from noon to midnight, and Saturday and Sunday from 11 a.m. to midnight. Attendance at the OC Fair has exceeded 1.4 million guests for several years. The 2020 OC Fair dates are July 17 through August 16.
The Pacific Amphitheatre is used throughout the year for live performances and events, and is home to a 23-day concert series during the annual OC Fair featuring headline musical acts and comedian performances. In recent years, the 23-day concert schedule has also included additional concerts before and after the annual OC Fair. The Pacific Amphitheatre is also the host venue for the Pacific Symphony’s summer concert series.
Imaginology takes place annually in April over a three-day weekend. The popular event features S.T.E.A.M. (Science, Technology, Engineering, Art and Math) workshops, demonstrations, competitions and hands-on activities, providing students with the resources needed to freely explore their imaginations. Professionals from various fields such as electronics, robotics, agriculture and creative arts are available to give participants a glimpse of future career paths. Imaginology attracts over 40,000 attendees.