The Associate Athletics Director for External Operations is responsible for the overall leadership and supervision of external operations, with special emphasis placed on the integration of athletics communication, marketing and promotions, ticketing, and overall brand development. As a member of the Department’s Executive Staff, this position is critical to streamlined communications and operations as it relates to marketing and promotions, television, media relations, ticketing, event management, community outreach and corporate sponsorship for athletics and recreation.
Establish and oversee the development of an integrated marketing program for St. Cloud State Athletics and Campus Recreation. Which includes working with external operations team to develop, organize, and implement sport-specific marketing plans. Exploring cross-marketing opportunities within external operations for outreach related to campus recreation. Coordinating all areas of game day operations to ensure quality of events. Assisting with in-game planning and promotions. And working closely with sport facilities team on scheduling, development and execution of athletics events.
Develop and review marketing collateral and public relations activities which generate ticket sales, support and positive brand impressions for St. Cloud State and its intercollegiate athletics program. Which includes working collaboratively with ticketing and campus and community organizations to increase event attendance and ticketing revenue through promotions. Reviewing collateral materials for accuracy, brand management, and consistent messaging. And coordinating outreach efforts with coaches and partners to ensure quality of events.
Oversee SCSU athletics’ digital platforms, video/social media outreach, marketing, and collaboration with Learfield IMG College corporate sponsorships. Ensure consistent communication with University partners through Learfield IMG College. Evaluate inventory and sales opportunities annually with Learfield IMG College. Coordinate athletic media advertising and collateral material production as part of sponsorship fulfillment.
Coordinate with various campus and community groups to maximize student and fan engagement and create affinity for our brand and sport teams. Work with athletics media relations to maximize messaging opportunities and strategic public relations. Partner with Athletics Media Relations to ensure timely delivery of marketing and promotions information through print, electronic and new media.
Provide professional development, strategic planning, and work direction to assigned staff, including oversight of select sport programs/head coaches. Participate in Departmental and University planning work as appropriate. Oversee implementation of strategic plan as it relates to external affairs. Work with direct reports on personal professional development plans. Ensure appropriate and timely communication with coaching staff as it relates to marketing, media, sponsorship initiatives. Serve as advisor to Sideline Cheer and St. Cloud State Dance, and coordinate involvement of Husky Sports Band.
Perform other duties as assigned by the Director of Athletics.
Bachelor’s degree and a minimum of 5 years of progressive advanced professional experience in athletic marketing, advertising, promotions, corporate sponsorship, public relations or collegiate coaching.
Strong background in external relations, including the ability to develop creative marketing plans, integrate communication and promotions with University and Department initiatives, and enhance the SCSU Athletics experience for student-athletes, fans, and alumni.
Ability to communicate plans in a timely fashion and ensure implementation in collaboration with coaches, ticketing, creative services, media relations, development staff, and campus partners to enhance athletics exposure and game experience.
Evidence of ability to work with persons from diverse backgrounds.
Master's Degree Preferred.
Demonstrated ability to meet short deadlines, work in team-oriented and fast-paced environments.
Function in accordance with all NCAA, NSIC, WCHA, NCHC and University rules and regulations.
Must be able to work nights and weekends.
About St. Cloud State University
St. Cloud State prepares students for life, work and citizenship in the 21st century. In our rigorous academic programs, students apply their knowledge in real-world settings.Our 200 academic programs, 60 graduate degrees and education abroad choices on six continents emphasize hands-on learning through community engagement and close interaction with professors. Couple that with support from the Career Services Center and you have a clear path to a career.Our 100-acre campus is between downtown St. Cloud and the Beaver Islands, a group of more than 30 islands that form a natural maze for a two-mile stretch of the Mississippi River. The St. Cloud metropolitan area is 24th on Forbes magazine's “Best Small Places for Businesses and Careers." St. Cloud State is ranked in Forbes magazine's "America's Top Colleges" and Money magazine's "Money's Best Colleges."
