Sr. Assistant Athletic Director for Marketing Strategy & Fan Experience in College Park, MD for University of Maryland - College Park
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Sr. Assistant Athletic Director for Marketing Strategy & Fan Experience
The Senior Assistant Athletic Director for Marketing Strategy and Fan Experience will manage the day-to-day operations of the unit and be under the direct supervision of the Senior Associate Athletic Director for External Operations. This position will oversee the marketing plan development and implementation for multiple sports programs – including Football and Men’s Basketball – with a key focus on maximizing ticket revenue and increasing fan attendance; Lead creation and strategic placement of all traditional marketing including radio, television, billboards, website and direct mail; Develop digital marketing and social media advertising strategies across campaigns with an emphasis on revenue generation and brand awareness; Drive creative content creation (video, graphic design, etc.) a


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