Assistant Director of Digital Marketing in Fayetteville, AR for University of Arkansas
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Assistant Director of Digital Marketing
Summary of Job Duties: The Assistant Director of Digital Marketing is responsible for managing the athletics department’s email marketing and marketing automation strategy and execution to increase engagement and revenue. This position must have strong technical and communication skills to drive change through the organization’s ticketing and marketing technology platforms. The Assistant Director of Digital Marketing will be expected to remain current on e-mail marketing best practices including: automation strategies, nurturing campaigns, data capturing, and managing an entire year-round email calendar. In addition to the email marketing efforts, this position will assist with other areas of the digital marketing ecosystem such as: Analytics, CRM, data warehouse, mobile app and digital ad


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