Partnership: Purdue University Division of Athletics and The Aspire Group have formed a relationship to develop a world-class fan engagement team in West Lafayette, IN. The Purdue University Division of Athletics has employed the services of The Aspire Group because it combines progressive strategies and distinguished execution. Led by expert professionals that stand at the top of the ticket sales and customer service industry, Purdue University Athletics and its fans will benefit from the commitment to integrity, the most professional ticket sales operation globally and the superior customer service that The Aspire Group brings to every partner. Purdue University Athletics and The Aspire Group encourage and value a diverse work force and both are equal opportunity employers.
Position Overview: Purdue University Athletics Department is looking for a dynamic and passionate leader for the newly created, Director, NIL Engagement. This position will report to the Chief Executive Officer and work closely with Purdue Athletics leadership on all NIL related topics. In addition, they will build relationships with business leaders, corporate partners, donors, and all external constituents interested in NIL opportunities.
Duties and Responsibilities:
The Director will serve as the liaison for NIL external engagement for the department with a focus on outbound engagement
Build relationships with external constituents, including but not limited to: business leaders, donors, and corporate partners
Collaborate with Purdue Athletics externally facing staff on external engagement initiatives (e.g., working with the John Purdue Club when connecting with 1869 Society Members).
Develop and execute an actionable CRM strategy utilizing Salesforce
Understand student-athlete interests (e.g., what NIL opportunities they are interested in, what internship opportunities they are interested in) and connect with external constituents and educate them on how they can engage with student-athletes via the Boilermaker Marketplace.
Explore, research and identify new opportunities for Purdue Athletics in the changing landscape of NIL
Development and maintain business opportunities for the Boilermaker Marketplace with various stakeholders (e.g., JPC Members, Alumni Networks, 1869, Chamber of Commerce, Local Community)
Development and maintain business opportunities related to group licensing with various stakeholders (e.g., Purdue Athletics retail partner, licensees, sponsors/corporate partners)
Collaborate with Student-Athlete Development and Athletics Compliance with the development, presentation and communication of new strategies, procedures and processes
Develop reports and dashboards regarding external engagement and education
Stay informed and up to date on the latest NIL trends and best practices.
•Provide recommendations to leadership on opportunities and initiatives to continue to enhance NIL programming
•Other responsibilities as assigned
Required Education, Experience, Skills and Abilities:
Minimum of 4 years of sport business or sales experience
Bachelor’s degree in Business Management or Sport Management/Marketing is preferred but not required
Experience with INFLCR+ Local Exchange marketplace or Salesforce preferred but not required
Local and regional travel required, some national travel
Must be able to communicate well with a wide variety of individuals and organizations
Self-motivated and capable of managing and appropriately prioritizing a variety of requests while successfully delivering on weekly tasks
Excellent communication, interpersonal, presentation, and listening skills.
Possess attention to detail, ability to remain calm under pressure, and ability to demonstrate leadership skills. Must be able to problem-solve and make decisions quickly and with knowledge and authority
Ability to work well with others and confidence when taking initiative
Proficiency in Microsoft Office Suite of Tools (i.e. Microsoft Word, Excel, Outlook) and detail oriented
Strong administrative, organizational and time management skills.
Professional image and demeanor at all times.
Belief that a culture that encourages collaboration, flexibility, equity and fairness that enables individuals to contribute to their full potential, feel valued, and supported is key to success; personally, professionally and for the company.
Ability and willingness to work flexible hours, including nights and weekends.
Who We Are & What We Are About: Aspire is committed to fostering, cultivating and preserving a culture of diversity, equity and inclusion. Our human capital is our most valuable asset, and we embrace and encourage our employees’ differences.
Recently recognized by Front Office Sports as one of the 2021’s Best Places to Work in Sports, Aspire is a global sport and entertainment marketing firm that created the outsourced Ticket Marketing, Sales and Service niche, revolutionizing the world of sport and in particular United States Intercollegiate Athletics. As industry leaders, we strive to create the best practices of tomorrow that we call “Next-Practices” within our strategic consulting and research; ticketing, marketing and revenue enhancement; and sports investment optimization capabilities. The implementation of “Next Practices” and the Raise Your Game Executive Development Program raises industry standards through outstanding training, development, and coaching. We produce industry leaders, excellent employees, and winning teams that are dedicated to developing long-term relationships, providing strategic expertise and resources that will take our partners to the next level. F...or more information, please visit our website at www.theaspiregroupinc.com.
Raise Your Game Executive Development Program: At The Aspire Group, commitment to our clients is matched by an equal commitment to our staff. The Raise Your Game Executive Development Program is a 36-month development cycle designed to accelerate Aspire’s Sales and Service Consultants into management positions. The Aspire Group provides career growth opportunities by preparing staff with a foundation in Ticket Marketing, Sales and Service, Sales Management, Sport Business Management and Life Skills. The Raise Your Game Executive Development Program is recognized as one of the most progressive management training programs in the sport industry.
