Assistant Athletics Director for Ticketing and Promotions
St. Cloud State University
Location: St. Cloud, Minnesota
Operations - Ticket Office
4 Year Degree
The Assistant Athletics Director for Ticketing and Promotions is responsible for the overall leadership and supervision in the Department of Athletics’ for ticket sales, group sales and promotions. They are responsible for all aspects of the AudienceView ticketing system and is the liaison to St. Cloud State Sports Properties for sponsorship and suite sales. As a member of the Athletics staff, this position is critical to streamlined communications and operations of the department in all areas relates to revenue generation.
•Oversee and administer all aspects of the AudienceView ticketing system for the University and its users. Responsibilities include: Maintain the AudienceView system, including installation of upgrades, and file saves of all ticket data. Manage access to the system, including support and troubleshooting. Provide training and regular communication and updates to applicable University staff in the use of the ticketing system. Assist in on-line event registration as necessary for athletics and campus events. And establish and monitor overall security of the AudienceView system.
•Expand ticket sales through the development of a comprehensive sales plan in sport programs. Responsibilities include: oSet up and build ticket manifests for all athletics events. oDevelop all season and individual ticket packages for each ticketed sport program, including group sales and community and service outreach initiatives. oPrepare season and single game tickets for delivery to customers.
•Assist with corporate sponsorship fulfillment through ticketing operations. Oversee distribution of student-athlete complimentary tickets according to NCAA regulations and SCSU procedures. Develop and maintain priority seating program. Administer post-season and conference ticket sales for NCAA, NSIC, NCHC, and WCHA post-season appearances. Provide regular sales and revenue reports to department; adjust strategy as appropriate to increase revenues. •Coordinate with various external groups to maximize communication between the University and Department to ensure all are striving toward the same goals and objectives. Work with athletics media relations to maximize messaging opportunities. Collaborate with marketing and promotions to maximize communication and tickets sales. Streamline communications related to sales with social media platforms. •Provide professional development, strategic planning, and supervision to student staff. Participate in Departmental and University planning work as appropriate. Oversee implementation of strategic plan as it relates to revenue generation and ticketing. Participate in programmatic and operational analysis to implement improvement strategies. Ensure appropriate and timely communication with coaching staff as it relates to ticketing initiatives. Perform other duties as necessary to build support for and add value to the objectives and goals of the unit, the Department of Athletics, and the University.
•Other duties as assigned by the Director of Athletics or Associate AD for External Operations.
Bachelor’s degree and a minimum of two years of prior experience in a collegiate athletic department relating to one or more of the following activities: budget/fiscal planning, administration, marketing/promotions, event administration, or coaching.
Proficiency in athletics ticketing systems.
Strong organization skills and the ability to maintain multiple ongoing projects at any given time.
St. Cloud State prepares students for life, work and citizenship in the 21st century. In our rigorous academic programs, students apply their knowledge in real-world settings.Our 200 academic programs, 60 graduate degrees and education abroad choices on six continents emphasize hands-on learning through community engagement and close interaction with professors. Couple that with support from the Career Services Center and you have a clear path to a career.Our 100-acre campus is between downtown St. Cloud and the Beaver Islands, a group of more than 30 islands that form a natural maze for a two-mile stretch of the Mississippi River. The St. Cloud metropolitan area is 24th on Forbes magazine's “Best Small Places for Businesses and Careers." St. Cloud State is ranked in Forbes magazine's "America's Top Colleges" and Money magazine's "Money's Best Colleges."