Under the direction of the Director of Athletics Digital Media, the Assistant Director of Athletics Digital Media is responsible for creating content, designing materials, and managing the strategic distribution of content through assigned Athletic Department social media platforms, websites, and digital marketing outreach. The Assistant Director helps to implement the Director’s social media strategy across all departmental and team channels. Content creation focuses on increasing fan engagement and affinity; supporting revenue generation efforts (e.g., ticket sales, donations, merchandise sales); sharing department stories externally; and enhancing the overall CSU Athletics brand. The Assistant Director is also an integral piece of the department’s management team for CSURams.com as well