The Assistant Athletic Director for Marketing plans, creates, and executes all promotion elements of athletic events, including but not limited to: in-game promotions, script writing, event producing, and supervising multi-media content for marketing purposes, including video and graphics for use on athletic video boards, website, social media, and/or television; creates and develops a comprehensive marketing plan to maximize ticket revenue and spectator attendance; communicate with Mercer sponsorship team to ensure execution and fulfillment of partner contracts; work with campus groups and student body to drive attendance and enhance game-day atmosphere. This position determines appropriate budget expenditures and allocations relative to implementing marketing plans and fulfilling sponsor