One of the world’s leading universities, Columbia University Athletics offers elite-level student-athletes the ability to compete for and win Ivy League titles and NCAA Championships. With 31 varsity sports, Columbia Athletics is the largest NCAA Division I athletics program in New York City and the only NCAA Division I sports program in Manhattan. A beautiful and peaceful campus in the heart of New York City, Columbia offers the most diverse student body in the Ivy League. Columbia Athletics has positioned itself with elite-level coaches and top-notch facilities in the Campbell Sports Complex, Baker Athletics Complex, the Milstein Tennis Center, and Dodge Fitness Center.

Reporting to the Senior Associate Athletics Director for External Operations, the Assistant Athletic Director for Marketing and Fan Experience provides oversight and management for all marketing strategies, fan experience, and special events.

Responsibilities

• Create and implement strategic marketing and fan experience plans for varsity programs with special attention given to ticketed and revenue generating varsity sport programs, including planning and coordinating major and/or individual special events, where appropriate.
• Create and manage digital marketing campaigns to increase ticket revenue and attendance.
• Create branded video board content utilizing third-party resources as well as internally creating custom graphics.
• Manage promotional outreach calendar including email campaigns, graphics for online and print material, and social media efforts with Social Media team.
• Work closely with Senior Associate Athletic Director for External Operations in providing multi-media rights partner of Columbia Athletics new opportunities for corporate partners.
• Assist with comprehensive plan to increase various revenue streams including merchandise and concessions.
• Supervise and develop staff of student marketing team.
• Providing exceptional customer service.
• Contributing to the maintenance of good working relationships with all members of the Department of Intercollegiate Athletics and Physical Education, and other University divisions and departments.
• Exhibit the highest professional standards and ethical behavior with adherence to NCAA, Council of Ivy League Presidents, University, and the Department of Intercollegiate Athletics and Physical Education rules and regulations.
• Assume other duties as assigned by the Senior Associate Athletics Director for External Operations and/or the Director, Intercollegiate Athletics and Physical Education.

Minimum Qualifications

• Bachelor’s degree (Master’s degree preferred).
• Minimum of 2-4 years of marketing experience in collegiate athletics or professional sports.
• Proficient in Microsoft Office, Excel, Word, PowerPoint, and the Adobe Suite (Photoshop, Premiere, After Effects) and other computer skills required.
• Proactive and detail-oriented with strong follow-up skills.
• Strong Communication skills.
• An understanding of the mission and purpose of institutions of higher education.

Preferred Qualifications

• Experience with Daktronics and ANC video board displays.
• Experience working in a collegiate athletics department in a supervisory role.
• Experience managing athletic events.
• Advanced Degree

Equal Opportunity Employer / Disability / Veteran

Columbia University is committed to the hiring of qualified local residents.

About Columbia University

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