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Assistant Athletic Director (Digital Marketing Specialist), Communications
Indiana University Southeast
Application
Details
Posted: 07-Jan-26
Location: New Albany, Indiana
Type: Full-time
Salary: $43,888 - $44,766 annually
Categories:
Sales/Marketing/Sponsorship
Sales/Marketing/Sponsorship - Event Promotion
Sector:
Collegiate Sports
Internal Number: 317862
The Department of Athletics provides intercollegiate, intramural, and recreational opportunities for students. Through these opportunities students achieve educational and personal fulfillment, life skills, character development and campus pride. Currently IU Southeast offers 9 intercollegiate varsity sports: Men's and Women's Basketball, Men's and Women's Tennis, Men's and Women's Golf, Volleyball, Baseball and Softball. The Grenadier athletic department also fields Cheerleading as a student organization.
Department Specific Responsibilities
Oversees all social media and website content for IU Southeast Athletics. Owns marketing efforts for all IU Southeast athletic events, internally and externally. Ticketing logistics. Student-athlete academic and welfare concerns. Sponsor for SAC group. Welcomes Back Student Orientation event coordinator. Recruitment for Faculty Member of the Game. Manages communication and marketing interns and hourly employees.
General Responsibilities
Maintains and reviews digital marketing strategies to promote Indiana University Southeast Athletics through digital channels and increase exposure to a target audience. Recommends targeting and segmentation approach for digital marketing strategies. Reviews and analyzes usage trends and effectiveness, recommend changes as necessary. Regularly consults with staff, faculty, colleagues, departments, and/or other stakeholders to curate content to specific programs, goals, audiences, and objectives. Ensures alignment with university mission, strategies, objectives, and brand guidelines across all digital marketing platforms and content. Designs user experience interfaces to ensure consistent and engaging platforms. May create integrated digital advertising schedules.
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required
Bachelor's degree in English, communications, journalism, public relations, or related field
WORK EXPERIENCE
Preferred
Some relevant field
SKILLS
Required
Proficient communication skills
Maintains a high degree of professionalism
Demonstrates time management and priority setting skills
Demonstrates a high commitment to quality
Possesses flexibility to work in a fast paced, dynamic environment
Indiana University Southeast, a regional campus of Indiana University, is a four-year, public, comprehensive university located in New Albany, Indiana, just across the Ohio River from Louisville, Kentucky. Founded in 1941, it provides high-quality educational programs and services that promote student learning and prepare students for productive citizenship in a diverse society, and that contribute to the intellectual, cultural, and economic development of our region.