Lead Auburn Athletics’ CRM & Business Intelligence to deliver actionable insights that elevate ticketing, fundraising, and marketing—grounded in strong data governance and process excellence. Designs and maintains relational database structures to support ticket sales, donations, and marketing operations; develops and optimizes SQL queries for reporting and analytics. Configures and manages IIS web applications to ensure reliable performance of reporting tools and integrated platforms. Serves as the Salesforce product specialist, overseeing data modeling, workflow automation, and integration with third-party tools to enhance CRM functionality. Collaborates with cross-functional teams to gather business requirements and translate them into technical