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Assistant Director, Social Media Strategy & Content
Illinois State University
Application
Details
Posted: 12-Jul-25
Location: Normal, Illinois
Type: Full-time
Salary: $43,890 - $44,796 annual
Categories:
Operations
Operations - Marketing/Promotions
Sector:
Collegiate Sports
Preferred Education:
Masters
The Assistant Director, Social Media Strategy & Content will assist in leading the Redbirds’ brand development through social media. Responsibilities include monitoring the Illinois State Athletics social media community, increasing engagement and developing creative ways to drive ticket sales and fan attendance through social media. This position will manage assigned sports social media accounts with the goal of showcasing the accomplishments of ISU student-athletes and coaches and sharing all of the great things about being a Redbird to fans, recruits, alumni, etc. The Assistant Director will be tasked with establishing an overall brand and voice for the assigned accounts. This position could also assist in the management of miscellaneous athletics department accounts.
1. Bachelor or equivalent degree in journalism, sports communications, sports marketing, sports management, public relations, communications, English, or a related field. 2. Two (2) years (24 months) of full-time or part-time equivalent professional level work experience in the athletic communications/sports information field, professional athletics or Intercollegiate Athletics social media and content creation. 4. Highly proficient in social media platforms: X, Instagram, Facebook, TikTok, LinkedIn, Snapchat, Threads 5. Proficient in Adobe Creative Suite: Lightroom, Lightroom Classic, Photoshop 6. Experience in CapCut or similar video editing platforms 7. Organized, detail-oriented, problem solver.
Illinois State University:
Founded in 1857, Illinois State is a coeducational, residential university that emphasizes undergraduate study. Its 34 academic departments in 6 colleges offer 63 undergraduate programs in more than 160 fields of study. The Graduate School coordinates 38 masters, 2 specialist, and 7 doctoral programs. Illinois State ranks 74th among the top 100 public universities in the nation according to U.S. News & World Report rankings of “Best National Universities” released in fall 2014.
Bloomington-Normal Community:
Illinois State University is located in the twin-city community of Bloomington-Normal, with a population of approximately 125,000 and is located within easy driving distance of the financial and business centers in Chicago and St. Louis. Expansion Management Magazine rated Bloomington-Normal as one of two metro areas with a five-star quality of life, giving the community high rankings in such areas as standard of living, quality of schools, and traffic and commute. In their most current rankings, Forbes ranked Bloomington-Normal as 20th in its list of the Smartest Cities in America.
For more information, please visit our website at: http://ww...w.ilstu.edu/
Illinois State University is an Equal Opportunity Employer. Minority/Female/Disability/Veteran.
