Salary Range:

Salary commensurate with experience and qualifications

About SMU

SMU’s more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University’s small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.

SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences, Cox School of Business, Lyle School of Engineering, Meadows School of the Arts, Simmons School of Education and Human Development, Dedman School of Law, Perkins School of Theology and Moody School of Graduate and Advanced Studies.

SMU is data driven, and its powerful supercomputing ecosystem – paired with entrepreneurial drive – creates an unrivaled environment for the University to deliver research excellence.

Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU’s relationship with Dallas – the dynamic center of one of the nation’s fastest-growing regions – offers unique learning, research, social and career opportunities that provide a launch pad for global impact.

SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.

About the Position:

In collaboration with the Deputy AD/Chief Marketing and Revenue Officer, this position will assist in increasing the overall visibility of SMU Athletics by leading and managing the strategic marketing and fan experience department.

They will oversee the implementation and management of marketing strategies to drive attendance, promotion, and engagement of athletic events and community engagement.

Duties include, but are not limited to, development and implementation of marketing plans, strategy and planning around fan experience and implementation of gameday promotions and operations.

In addition, they will provide leadership and professional development to the strategic marketing and fan experience staff and collaborate with ticket sales, ticket operations and creative strategy departments on a daily basis to enhance revenue generation opportunities for the department.

Essential Functions:

Create a comprehensive marketing and fan experience plan for the year. Work with the strategic marketing and fan experience staff to implement promotional and marketing strategies to increase revenue, drive attendance and enhance awareness of athletic events and sports programs with a focus on ticketed sports.

Collaborate with ticket sales, ticket operations and creative strategy deparments to maximize awareness and the fan experience for SMU Athletics.

Oversee and coordinate the efforts of marketing with outside vendors to enhance the gameday experience, ensure a unified brand, enhance revenue opportunities and maximize the fan experience.

Department liaison to Mustang Band & SMU Spirit Squads.

Oversee and manage three full-time staff members and two graduate assistants, along with a student intern program.

Oversee a plan to promote non-ticketed sports such as men's and women's soccer, men's and women' tennis to ensure equal promotion for Olympic Sports.

Collaborate with various internal and external stakeholders to encourage community involvement and athletics engagement with the goal of growing the SMU brand in Dallas.

The position requires regular evening and weekend work for events.

EEO Statement:

SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601, accessequity@smu.edu.

Benefits:

SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.

SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.

The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.

Education and Experience:

Bachelor’s degree is required. 

A minimum of seven years of work experience, with at least five years in an athletics department is required.

A minimum of one year of work experience managing/supervising a professional staff is also required. 

Marketing and fan experience in a collegiate athletics department is strongly preferred. Budget oversight experience desired. 

Knowledge, Skills and Abilities:

Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills.

Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills. 

Knowledge of and adherence to NCAA and conference rules and regulations as pertinent to the position are essential. Experience with and/or a working knowledge of Adobe Creative Suite, preferred. 

Physical and Environmental Demands:

• Sit for long periods of time

Deadline to Apply:

April 29, 2026

About Southern Methodist University

A nationally ranked private university located near the heart of Dallas, SMU is a distinguished center for global research and teaching. SMU’s more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University’s small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs. Students gathered on the quad SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences, Cox School of Business, Lyle School of Engineering, Meadows School of the Arts, Simmons School of Education and Human Development, Dedman School of Law, Perkins School of Theology and Moody School of Graduate and Advanced Studies. SMU is data driven, and its powerful supercomputing ecosystem – paired with entrepreneurial drive – creates an unrivaled environment for the University to deliver research excellence. Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their pro...fessions and communities. SMU’s relationship with Dallas – the dynamic center of one of the nation’s fastest-growing regions – offers unique learning, research, social and career opportunities that provide a launch pad for global impact. SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.

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